The Customer Service Defense Line: 7 Essential Tips To Prevent Complaints From Online Shoppers

Michiel Gaasterland
Oct 9, 2013 Michiel Gaasterland

Every web store owner knows that delivering great customer service creates happy customers who buy more. Also, happy customers create more customers through word of mouth. But unhappy customers can undo all your good work...

So, before you start wowing customers just yet, you need to first take care of your defense line. A defense line is of vital importance in football, military, water management and also... in customer service.

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