In What to Bot, the first of this two-part mini-series, we cut through the AI hype and ended by offering a simple formula to help you decide whether to bot or not. Overall, the answer was a resounding, yes!
But not everything that can be botted should be.
AI and chatbots have been such a huge topic for us and our customers at ROBIN this past 12 months that we’ve put together a two-part, deep-dive blog post in which we will help you:
Whether you are a retailer, airliner, insurance company or a car dealer; great customer service builds trust and can be your most sustainable competitive advantage.
This is especially true for online retail. There is no other industry in the world where shoppers can so easily compare products, prices, delivery terms and service offerings.
Is it your ambition to deliver better customer service than your competitor? And what do you need to do to make it happen? With these two questions in mind, ROBIN developed this Competitive Readiness Test.
After completing this 5-minute test, you will receive a personalised PDF report with; your competitive standings, analysis, and practical advice on how to improve your E-Commerce customer service model.
At ROBIN we are 100% dedicated to offer our customers amazing support. It’s what we live for. It’s our vision, passion and strategy all rolled up in one. But hey, we’re a customer service software company. Our customers would expect nothing less than amazing support.
The shining customer service example in E-Commerce is Zappos. Their #1 core value is to deliver ‘WOW’ through service and they have build a multi-million dollar business out of it. It’s often advocated on marketing blogs that your E-Commerce store should also aspire to deliver ‘WOW’ through service to attain customer service nirvana - like Zappos did.
But is that the right advice? Should that be your customer service goal? Let’s take a closer look at 'customer delight’ and ask: is it marketing spin or a valid growth strategy?
