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The Customer Service Defense Line: 7 Essential Tips To Prevent Complaints From Online Shoppers

Michiel Gaasterland
Oct 9, 2013 Michiel Gaasterland

Every web store owner knows that delivering great customer service creates happy customers who buy more. Also, happy customers create more customers through word of mouth. But unhappy customers can undo all your good work...

So, before you start wowing customers just yet, you need to first take care of your defense line. A defense line is of vital importance in football, military, water management and also... in customer service.

6 ways to improve your customer conversations!

Patrick Speijers
Apr 11, 2013 Patrick Speijers


Sometimes it's more about the conversation than it is about actual service. here's 6 tips to improve your customer conversations.

Remember when you used to go to your local grocery, and had a chat with the grocer about the weather? Or when you got a haircut, and spent your time talking to the hairdresser about the local football team? Chances are, that when you needed some more groceries (or a haircut), you wouldn’t even think about it – you would go right back to those places.

People enjoy feeling that they belong, and they’ll keep coming back to places they feel welcome at, and feel familiar with. What you were getting in those places wasn’t customer service per se – it was customer conversation. Actually talking to your customers and having a conversation with them does wonders and improves your relationship (and your sales) no end.

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