Last week, Michiel Gaasterland was appointed Marketing Manager Content Marketing & Online PR for ROBIN, the intelligent e-commerce customer service assistant. In his new role Michiel will develop and execute the startup marketing strategy with the objective to generate signups and realize other business goals.
In Michiel ROBIN was able to recruit an experienced Content Marketing specialist. Michiel comes from Storywise Strategy & Communications 2.0, the consultancy firm he co-founded four years ago. For Storywise, Michiel has developed Editorial & Content Marketing strategies for companies in B2C and B2B, including software companies.
With his expertise, enthusiasm and client focused attitude, Michiel is a strong addition to our ambitious team. Michiel is looking forward to realize business results and feels his content marketing experience can be of great value to the team. Michiel says: “After four years of consulting, I was eager to return to a product marketing role and start applying the Storywise strategic content marketing process to a product for myself. I’m a lucky bunny to get the opportunity to work with such a great product and such a nice and driven team. I’m very confident that together we will make ROBIN a world wide commercial success.”
Patrick Speijers, ROBIN’s CEO & Founder is chuffed to have recruited Michiel for the company. “Michiel’s vision on content marketing and the experience he has with other SaaS companies in his Storywise days, is something we will truly benefit from at ROBIN. Also, I feel Michiel is really nice personality that will fit ROBIN like a glove. Soon we hope to expand our team with a Customer Success Manager, so we are fully geared up for the next growth phase of our innovative customer service solution.”
About ROBIN Software BV
ROBIN is the first and only intelligent customer service assistent for teams of small and medium sized web stores. Our cloud based customer service software aggregates all client conversations, from all channels and consolidates these in one smart and easy to use interface. ROBIN learns from every question asked and every answer given. This helps the e-Commerce stores help their clients quicker and better in less time. ROBIN is optimized for all devices and is available as native iPhone & iPad app. The first ROBIN user is - and remains - free of charge. In 2012 ROBIN reached the final of The Next Web Startup Rally at the TNW Conference Amsterdam. In 2013 ROBIN won the Dutch e-Commerce Innovation Award from branche association Thuiswinkel.org.
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